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Google announced what may ultimately be one of the biggest changes to their algorithm yet.

From the Official Google Blog: “Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful.”

After receiving a lot of criticism, over the past few months, regarding the quality of its search content Google has finally decided its time to look into this problem and fix it.

Earlier this week Google announced that they realized that the deteriorating quality of search content on its search result page were posing a serious threat to the reputation of the company and that they will be taking action against spammers.

Matt Cutts said in an interview that the spam content on the English result pages are less than half of what it was five years ago but they have noticed a small but significant rise of spam over the past few months. This certainly correlates with our readers’ feedback.

Here is Matt’s view of the issue:

Google has been thinking for quite some time about how to deal with content that isn’t obvious spam but is clearly not designed with the best interests of the user in mind. Google needs to be open to ways where we can improve.

Cutts also stated that his team was already on the job and that some changes will be made in the search algorithms to specifically tackle the recent increase in spam results that are showing up on the search result pages.

According to Matt, after the launch of their a new version of Google Caffeine, Google has been indexing a lot more content that include spam and to deal with the spam content they have recently launched a redesigned document-level classifier that makes it harder for on-page spam content to rank highly.

The new classifier is better at detecting spam on individual web pages, e.g., repeated spam words—the sort of phrases you tend to see in junky, automated, self-promoting blog comments.

Apparently, Google has also been developing its hacked site detecting ability and is testing some new changes, including one that penalizes websites for copying the content of others without having original content of its own. Sounds pretty good to me!

Google hasn’t forgotten about content farms either – they are firmly in their sights in 2011. Google has introduced two changes in its search algorithm that will block the low-quality sites from showing up with high rankings on the SERPs.

It would appear that Google isn’t going to let anything stand between it and search quality, even if that means taking down thousands of spammers and content farms in the process.

part of this post is copied from a post at “I need Hits”; if you need hits but not sales…they are OK

For those people who are engaged in Internet Marketing – whether for their own products or the products of others – the landscape has changed dramatically in the last several years.  Up until 2008 the driving force in internet marketing was the use of published articles.   Article marketing is as critical as ever, it has just sustained some significant changes and improvements that serious marketers need to master.  In prior years, it was possible for you to write a single article – whether original or with some/all of it being ‘borrowed’.  You then submitted this article to hundreds of free article directories who would publish it, providing thereby thousands of back links to your site.

Your single article could then be downloaded by member sites – from those published sites – and placed in turn on still more sites, with the original links intact.   As a result of this process, you multiplied the effect of that one, single article many times in terms of the number of back links to your site.

While the category of article marketing as a subset of website promotion is alive and well, it is decidedly different than it was just a few short years ago.  Because of the tendency for cheaters and black-hat marketers to plagiarize and steal published content, along with the infamous replication techniques of publishing the same article on hundreds of directories, Google’s software robots have become quite enhanced.  It is now recognized that publishing more than one copy of an article is counterproductive as it results in credit for only that one, first and unique version of the article.   Also, the content filters in Google’s website crawlers can now detect even the slightest article games, like rearranged paragraph sequence and the like.  The result is that any attempt to subvert or circumnavigate around the intent of original content will result in either discounted credit or being sand-boxed.

Therefore, your revised efforts in regard to internet marketing should be in the direction of what is new and powerful.  There are still many subset of IM wherein you can multiply your links and their value with the help of replication software. One of them is in auto-submission of Blog Comments and the like.  While they are typically expensive, they do produce thousands of back links from a single-source set of marketing data – which is auto-posted to hundreds of blog sites.

There are also thousands of blog sites with original copy that you can republish – as long as you leave the author’s resource block intact.

Finally, there is the new and exciting field of RSS Feeds and Hotlinks into our website.  Both of these technologies offer the opportunity to get fresh new and authority-based content onto your site in a continuous and fresh series of updates.  They are expensive but they work.   Do not forget about article marketing.  It is simply just a fact that you must start with original, unique articles that are not plagiarized or PLR content to begin with.

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